Learning Diary

 Utilizing social media to drive traffic for my business website There are several types of social media platforms that can be used to make traffic to a website. Among them, I believe Facebook is the most beneficial platform for my business. Popularity is one of the main reasons. According to the data given, it has more than two billion monthly users. That’s mean two-thirds of the world’s population. Because of this, it is more effective platform to connect with various types of audience. Today, people of any age group, from young to old, commonly use Facebook. It is easier to connect with many types of clients with the same platform. I believe it is important to choose a platform with a crowded and active audience for the furniture business. Facebook offers these advantages. It is one of the world’s most visited websites. Most Facebook users visiting other websites and local business pages. Another significant benefit is that Facebook offers businesses the opportunity to adver...

  Digital marketing I - strategy planning Most important things I learned from the lecture This lesson mainly discussed what digital marketing is, different types of digital marketing including their specific features, how to identify target groups by creating buyer personas, how to set up goals and how to develop content themes. This is very important for me to learn about different types of digital marketing channels. Although, I have used some channels, there are some specific features that I did not use earlier. Moreover, I learned about new channels such as Search engine optimization, pay-per-click, content marketing and native advertising. I gained a better understanding of how to implement them to create valuable, attractive and clearly defined content for our target group as well as how to increase website traffic. Furthermore, affiliate marketing and influencer marketing are new for me. I got an idea about what can help to find commissions through digital marketing strateg...

  Collaborating Tools In this lesson, I learned about the various types of communication tools, their basic benefits and how to implement them in different projects. Ability to work with team members in different locations by sharing, editing, and storing information is one of the basic benefits of these tools. Out of the tools mentioned in the lesson, Jamboard and Airtable were the most interested to me and I choose to study further about them.  Jamboard This is a digital whiteboard tool, that promotes online collaboration and idea sharing. It is mostly use for tasks such as brainstorming, mind mapping and drawing diagrams. It offers sketching, dropping images and adding notes on the whiteboard making it easier to figure out the concepts. Team members are able to access and modify the things on the board. Airtable This is a cloud-based collaboration tool that combine a database and spreadsheet. It can be used for project planning, tasks planning and organizing data in team wo...